FloraHolland growers enjoy good sales in 2015
June 1, 2016 — Royal FloraHolland turned over more than $6.7 billion in flower and plant sales in 2015.
“People continue to enjoy beautiful flowers and stylish plants in their homes, gardens or on their balconies which is why, in general, our growers and their customers can look back on a great year,” says FloraHolland CEO Lucas Vos.
Although there are differences depending on the product, growers on average received 0.9 per rcent higher prices for their flowers and plants than the year before.
Roses, tulips and chrysanthemums scored well in 2015, as did orchids and hydrangeas.
Royal FloraHolland last year sold less through the auction clock, meaning that turnover fell by one per cent. However, direct sales between growers and traders rose by 3.8 per cent.
The anual report can be found on www.royalfloraholland.com.