Oct. 22, 2010 – Winners of the Best Booth and Best Promotion award were
announced on Wednesday, at Expo, formerly Garden & Floral Expo,
which took place in Toronto from Oct. 18-19.
Oct. 22, 2010 – Winners of the Best Booth and Best Promotion award were
announced on Wednesday, at Expo, formerly Garden & Floral Expo,
which took place in Toronto from Oct. 18-19. The winning exhibitors
were: Best Booth Award under 200 sq ft – Freeman Herbs Inc.,
Beamsville, Ont., Booth 464, and the Best Booth Award over 200 sq ft
went to Scott’s Canada Ltd, Mississauga, Ont., Booth 745.
“We are very excited that these exhibitors were presented with the Best
Booth Awards. Their hard work and passion were clearly evident and
deserve recognition,” said Lorraine Pigeon-Ivanoff, Show Manager for
Expo. “By highlighting the best in the industry other exhibitors have
an opportunity to learn about various display and promotional tactics
that are available to them”.
Freeman Herbs Inc, and Scott’s Canada Ltd. were judged based on a set
of pre-determined criteria. The criteria used to determine the winners
of the Best Booth Award were:
· Design/Visual Impact (lighting, focal point)
· Quality of Exhibit Construction (cleanliness, safety)
· Client Identification (signage, staff identification, promotional product, product distribution to advertise the company)
· Product Presentation (promotional material, layout, unique display techniques, visual aids)
· Booth Personnel (passion for their work, appearance, knowledge of
their product, willingness to answer questions, pride in their company)
The judges were: Jennifer Allaby, senior account executive, Stronco
Group of Companies; Elizabeth McCullough, CDE, general manager of Trade
Shows, Canadian Institute of Plumbing and Heating; and Deborah Dugan,
CDE, CEM, vice president of sales and marketing, CONEXYS Registration
Ltd.
“Freeman Herbs Inc’s booth is unique every year and this year it was
reflective of a European Shop with its ambient atmosphere,” said
Elizabeth McCullough, CDE. “What I enjoyed was how both booths were
visually merchandised to be inviting to show attendees. Retailers in
turn can emulate these merchandising concepts to make their store
product displays more inviting to customers, thereby increasing sales”.
Scott’s Canada Ltd’s booth was also unique and positively portrayed
their brand image with clear and distinct signage. Their booth had
ample staff that were welcoming and engaging with customers. They also
placed a strong emphasis on product merchandising.
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