Path to Purchasing for Garden Center Consumers In-Store and Online
January 27, 2022
Hear the results from this new comprehensive study conducted during COVID-19 that focuses on exploring garden center consumers’ perceived value of plants. The data comes from consumers in both the US and Canada.
The report takes an in-depth look at what plant features such as longevity, pot size, and care convenience increase the value of plants for the consumer. The results provide guidance not only for garden centers but for retailers and wholesalers through value-based pricing, informing inventory selection, and sharing strategies on how to market other quality features to consumers.
After the findings are presented, the session will open for an interactive Q&A with the researcher. We encourage you to take a look at the final report before the webinar to prepare any questions at https://floralmarketingfund.org/research/.
The study and webinar are sponsored by the Floral Marketing Fund (FMF). The FMF’s mission is to develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower sales.
Presented by: Dr. Amy Bowen, Vineland Research and Innovation Centre
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