September 28 - September 30, 2021
Amsterdam, Netherlands

GreenTech Amsterdam will be in a “live and online” format Sept. 28 – 30, 2021.

GreenTech Live & Online will be organized as an alternative event in blended format on 28 – 30 September instead of 15 – 17 June. RAI Amsterdam, as organiser, expects that the event will be more feasible after the summer period due to the openness to travel and the vaccination programs. The aim is to organise a high-quality blended event which makes it possible to connect with the global horticulture community both physical and digital.

The horticulture industry has an important role in the global health situation and in building a healthier society following the epidemic. Developments in the industry are still following at a rapid pace. The demand for doing business and sharing knowledge is greater than ever. And also the willingness to finally meet again physically. Nevertheless, the timing of June needed to be re-examined because of the uncertain time frame. At the end of September more opportunities to re-engage the horticulture community are expected.

Blended
Consulting the industry, the lessons learned in the last year and the expectation that the international travel will not be fully up to speed, resulted in the decision to choose for a blended event: GreenTech Live & Online. Live means physically with as many visitors and exhibitor stands as possible and online means with a digital platform to connect and share knowledge for those who are not able to travel to Amsterdam.