Greenhouse Canada


Garden Centres Canada: Speaker Series

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October 19, 2021

In April 2020, independent garden centres had to pivot across Canada, some changed to 100% e-Commerce, others had a hybrid method. Those allowed to operate as essential had to change customer flow and put proper COVID-19 protocols in place. Fifteen months later, a majority of Garden Centre owners have been through periods of the highest sales in history!

What are the next steps? Will this trend continue? How do we prepare for 2022? Let’s find out!


There will not be a fee for registration to this webinar series. We feel it is an opportunity to share our story as well as illustrate to others the future benefits of being a member!


Dr. Charlie Hall
11:10am: Searching for the End of Uncertainty
Last year, we were reinventing the entire way in which we were conducting business. COVID created such an air of uncertainty that it, ironically, enabled us to reimagine our business models and implement, in a matter of months, changes that would have easily taken us years before. We also find ourselves in a vastly different economic climate, one that invokes the use of i-words (inflation and interest rates) and f-words (fiscal policies and funding measures). In this talk, Charlie will not only bring us up-to-date from his last forecast, but he will project the Canadian economic performance over the next several years. But wait, there’s more…he will relate these economic pressures to the Canadian green industry supply chain and the challenges that firms upstream and downstream in the supply chain will be facing and the opportunities that may be staring us in the face.

Katie Dubow
12:15 pm: 2022 Garden Trends – Crisis to Innovation
Why should you care about trends? It’s simple. Trends drive consumers and consumers drive sales. In 2022 and beyond, gardening is the solution. Join global trendspotter and QVC guest host, Katie Dubow, and learn how to apply new research and inside information to help you grow your business and stay relevant. When you’re ahead of the curve, your company becomes a trendsetter and you become the go-to place for what’s new – whether you are a breeder, grower or retailer. Katie Dubow is president of Garden Media Group, a second-generation women-owned and runs public relations firm specializing in the green industry. Author of the annual Garden Trends Report, Dubow presents to audiences from Italy to Chicago.

Dr. Amy Bowen
1:30 pm: In the eye of the beholder – Which traits do consumers value when purchasing nursery plants?
Vineland Research and Innovation Centre and the Marketing & Consumer Studies department at the University of Guelph have partnered to better understand the factors consumers consider and value when purchasing nursery plants. Results from consumer interviews completed through in-store intercept interviews and an online survey of North American consumers in 2020 and 2021 will be highlighted. Since nursery centres have increased their online presence due to pandemic restrictions, we will provide recommendations on how best to position products for both in-store and online success. Dr. Amy Bowen is the Director of Consumer Insights at Vineland Research and Innovation Centre. She oversees the operation of Vineland’s trained sensory and consumer research panels to understand the drivers that impact consumer preference and choice for horticultural products
2pm: How are Growers forecasting 2022?

Anita Heuver, Eagle Lake Nurseries Ltd
Anita is the owner and the manager of Eagle Lake Nurseries Ltd., a second-generation farm that produces trees, shrubs, and perennials for the prairie market, on over 1000 acres of land in Strathmore, AB. Anita has been at the nursery for over 30 years and has her Diploma in Horticulture. Anita is the Past President of Landscape Alberta. She is also past provincial representative and Growers Canada Chair, on the Canadian Nursery Landscape Association Board. Currently, she is the 2nd Vice President on the CNLA board. She is also an active member of the Canadian Nursery Certification Institute and the Alberta Nursery Producers Group.

Jeff Olsen, Bookdale Treeland Nurseries Ltd.
Jeff is President and CEO of Brookdale Treeland Nurseries Limited, one of the largest growers and distributors of plant material and holiday greenery in Canada. His career began after graduating from the University of Guelph in 1991, working in the family business and eventually purchasing the company in 2009. He has served on many industry boards and committees throughout his career and is currently a board member of Landscape Ontario and CNLA.

Mike Bylands, Bylands Nurseries Ltd
Mike Byland is the General Manager of Bylands Nurseries Ltd. He is a third-generation family member and has been working at the business full time since 2006. Bylands has been in business for over 60 years and distributes wholesale plant material throughout North America. Bylands is dedicated to acquiring the best facilities, equipment, people, and technology while maintaining a strong commitment to our environmental initiatives. Their nursery is in beautiful Kelowna, British Columbia.

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