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Eurofresh converts facility to cucumbers


October 13, 2010
By Dave Harrison

Oct. 13, 2010, Snowflake, AZ – Eurofresh Farms, a year-round producer
and marketer of greenhouse-grown tomatoes and cucumbers based in Willcox
and Snowflake, Ariz., has converted its Snowflake operations to solely
produce cucumber varietals.

Oct. 13, 2010, Snowflake, AZ – Eurofresh Farms, a year-round producer and marketer of greenhouse-grown tomatoes and cucumbers based in Willcox and Snowflake, Ariz., has converted its Snowflake operations to solely produce cucumber varietals. More than 44 acres of long English cucumbers and mini-cucumbers will be grown and packaged at the facility.

The company’s $3.2 million renovation and cucumber focus has expanded the workforce by adding more than 100 full-time, year-round employees, who will help grow and package the cucumbers and oversee the greenhouse facilities. Today, more than 315 people work at the Snowflake operation.

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The multi-million dollar overhaul includes installation of a new packaging line, misting systems and additional investment in support of high quality production and efficient packing.

“Snowflake provides an excellent growing climate for cucumbers, as the region experiences cooler summers than other parts of the state,” explains Johan van den Berg, Eurofresh Farms’ founder and chief executive officer. “As the greenhouse-grown cucumber sector continues to experience increased consumer demand, we are excited about this growth opportunity and to continue our expansion here in northern Arizona.”

Van den Berg adds that the Snowflake operation allows for the cucumbers to be grown with a consistently flavourful quality. Consumer response has been very favourable, indicating the growing interest and demand in Eurofresh Farms’ produce varietals.

Eurofresh Farms’ executives originally opened the Snowflake operation in 2002 and have expanded the production area over the past eight years.

Van den Berg says the plan to convert the greenhouse to solely grow cucumbers has been part of the company’s long-term plan. “We have always looked at the Snowflake facility as the future home of our cucumber production, but we’re proud to have reached the point where we could market the amount of product year-round that the greenhouse and its staff are capable of producing.”

Snowflake had a history of cucumber farming that dates back to the early 1940s, “and our team at Eurofresh Farms is excited to restore this tradition back to the region,” says David Leitch, general manager of Eurofresh Farms’ Snowflake operations, who has been overseeing the greenhouse conversion process since late 2009.

ABOUT EUROFRESH FARMS
Eurofresh Farms is a leading year-round producer and marketer of greenhouse tomatoes in the U.S. and a leading innovator in the branded, premium fresh tomato, cucumber and pepper industry. Based in Arizona, the company’s two greenhouse facilities span 318 acres.


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