A warm Vineland welcome for Hoogendoorn

July 18, 2008
Written by Vineland Research and Innovation Centre
July 17, 2008, Vineland, Ont.  — Vineland Research and Innovation Centre (Vineland Centre) has officially welcomed Hoogendoorn America Inc.(Hoogendoorn) as a new tenant of the Centre.      
With over 40 years of expertise, Hoogendoorn has consistently been at the forefront of innovation in the development of new environmental growth management technologies. It is renowned for being one of the most innovative automation experts in greenhouse horticulture. It exemplifies the ideal mix of man and machine to deliver climate control and environmental management for the horticulture industry. This has resulted in Hoogendoorn's expansion into multinational markets including Europe, North and South America, Australia, New Zealand, Asia and North America.      
hoogendoorn_logo “We are very excited about relocating our North American offices to the Vineland Centre because we are confident that the centre will become a world-class research institution and international hub for horticulture and floriculture research, innovation and commercial activity,” said Hoogendoorn America Inc. general manager Erik van Berkum. “Vineland is all about facilitating innovation, and innovation has been and continues to be, the key to Hoogendoorn's success.”      
Hoogendoorn has relocated to the Vineland Centre with an aggressive mandate to launch all of its marketing and sales efforts for the North American, South American, Australian, New Zealand and Asian markets.      
“We look forward to facilitating collaborative research and working with Hoogendoorn as part of the Vineland's efforts to become a destination showcase for new greenhouse technologies for the North American market,” said Jim Brandle, CEO of the Vineland Research and Innovation Centre.

Located near St. Catharines in the Niagara Region, the
Vineland Research and Innovation Centre is a not-for-profit corporation. As result of a government, academic and industry led initiative, Vineland is becoming a world-class research institution and international hub for horticulture and ornamentals research, innovation and commercialization.
Created in 1906 through a gift by M. F. Rittenhouse, the Vineland Research Station has contributed to the emergence of a competitive horticulture industry in one of Canada's most unique geographic regions. It is accredited with the development and release of over 150 new varieties of fruits, vegetables and ornamental plants, as well as numerous production techniques and post-harvest technologies.      

Hoogendoorn is known as an innovative supplier of process automation systems in the horticultural industry. With over 40 years of expertise, the company strives to provide the optimal greenhouse climate, increase crop yields, and assist in the management of costs and risks in greenhouse horticulture. All projects are assessed individually, regardless of their size. Innovation is Hoogendoorn’s prime focus, and it focuses on integrating the latest techniques and insights into growers’ professional management to simplify complex processes. Hoogendoorn calls that Growth Management, and it is at the heart of all of its services, people and products.
Hoogendoorn America Inc. is a division of Hoogendoorn Growth Management, and a member of the Hoogendoorn Group.    

Questions or comments? Email greenhouse@annexweb.com

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