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Education a focus at Christmasworld 2014


November 22, 2013
By Canadian Garden Centre & Nursery

Nov. 22, 2013, Frankfurt, Germany — Christmasworld will feature lectures on major issues facing today's retailers – including how to advertise, sell and win over customers.

Florists, garden centres and other retailers will have an
opportunity to learn from colour consultant Dr. Hildegard Kalthegener,
packaging expert Arona Khan, business advisor Burkhard Treude, interior
designer Stefan Suchanek, business coach Alexander Limbrock, florist
Sonja Deichmann, trend-spotter Gabriela Kaiser, web consultant Dr.
Thorsten Schwarz and other knowledge leaders from Jan. 24 to 28, 2014,
in Frankfurt, Germany.

"The response to the Christmasworld Forum
has been very good, right from its inception in 2013. This time, at the
request of participants, we are offering a wide range of topics
everyday," said Eva Olbrich, director of Christmasworld.

"Moreover,
we hope to give our trade public the greatest possible added value, as
well as sustainable motivation for their day-to-day business dealings
and long-term success in the business as a whole."

The 2014
edition of Christmasworld will also introduce attendees to the Webchance
Academy, where individual retailers can acquire and hone their skills
to adapt to the online retail environment.

The Webchance seminar
track on Jan. 28, 2014, will feature various web experts, outlining
opportunities and developments related to online marketing and
retailing.

"The popularity of Webchance among visitors last
August made it clear to us that many retailers have a great need for
information and online marketing," said Ruth Lorenz, vice-president of
new events at Messe Frankfurt. "This being the case, we decided to
supplement existing trade fairs by integrating Webchance topics in their
presentation platforms."

All presentations in the Webchance program will offer simultaneous English translation.

Complete details about the Webchance program, and about Christmasworld are available at www.christmasworld.messefrankfurt.com.


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