Editorial: Sept/October 2007
By Amanda Ryder
I must admit, unlike the many who came before me at this magazine, I
wouldn’t label myself an expert when it comes to gardening. Don’t get
me wrong – I’ve spent many days, knee deep in dirt, looking for the
perfect plant to fill out the patch around the patio.
An Introduction to All
I must admit, unlike the many who came before me at this magazine, I wouldn’t label myself an expert when it comes to gardening. Don’t get me wrong – I’ve spent many days, knee deep in dirt, looking for the perfect plant to fill out the patch around the patio. But I feel I’ve still got plenty to learn and as the new associate editor of Canadian Garden Centre and Nursery magazine, I’m looking forward to taking it all in.
Another thing I’m excited about is the fact that I get to bring my area of expertise to the magazine. I graduated from Ryerson University’s journalism program and I’ve spent time at two community newspapers as well as an internship at the CBC.ca, the CBC’s online news department. One of the things I love about writing is taking on a new topic and learning and researching as much as I can. You can expect me to do the same for the magazine. I’ve already had my nose buried in as many back issues of the magazine as I can find to get up to speed on the industry.
I’m also a generation Xer and I’m eager to share the viewpoints and thoughts of my generation. After all, as baby boomers age, my generation represents a giant opportunity for retailers. Generation Xers have grown up in a world of advertising and Internet and we’ve shopped alongside our parents at big box stores. Now as we buy our own homes and turn the sod on our own garden beds, we need your expertise and customer service to help us garden and to steer us away from Wal-Mart and Home Depot.
On the small scale, I’m proud to say I’ve already achieved a tiny victory on your behalf. Over the last two months, I’ve been urging my friends and family to boycott big box plants and instead shop locally at garden retailers. As a result of my words of wisdom (I’d like to think!) several of my friends have done just that. Those who made their purchases at a retail garden centre are impressed with both the product and the customer service they received. No longer will they toss a flat of flowers in the cart during a quick trip to the grocery store. Instead, they’d prefer to talk with a garden-savvy employee about which plants to combine in a container or what kind of sun is required for a particular flower. And I know I may have only helped to convert just a handful of customers but these members of generation X could turn out to be lifelong customers.
Back on the magazine front, I’ll be diving headfirst into the garden and nursery world in the next two months when the magazine makes a stop at several industry trade shows. As I write this, the Canadian Garden Centre and Nursery team is prepping for the first ever Independent Garden Center Show in Chicago, which falls in mid-August. The ICG Show is one of the first to cater exclusively to you, the retailer, and our next issue is sure to be packed with every fact and tidbit I come across at the show.
Shortly after, in September, we head over to the Vancouver CanWest Hort Show where I hope to meet and talk to as many retailers as I can. I’ll be attending seminars to expand on my knowledge but one of the best ways I can learn about what’s happening in the industry is to learn it from you.
So don’t hesitate to pick up the phone or fire off an e-mail to let me know what you think about the magazine or even the industry in general. After all, I’m working for you!