Editorial November/December 2006
By Anja Sonnenberg
By Anja Sonnenberg
Festive Holiday TrendsThe blooms of the annuals and perennials in the
garden have been spent and pumpkins, vibrant mums, and whimsical
scarecrows are replacing them on doorsteps across Canada.
Festive Holiday TrendsThe blooms of the annuals and perennials in the garden have been spent and pumpkins, vibrant mums, and whimsical scarecrows are replacing them on doorsteps across Canada. The arrival of fall takes most of us by surprise, and before you know it, you’ve wrapped up another summer gardening season. Now the time has come to assemble the artificial trees, hang the boughs, and start playing the Christmas carols. As I write this on a beautiful fall day, there are 74 days, 14 hours, and 17 minutes till Christmas. So the big question is – what are consumers looking for this year?
For the past few years, Christmas decorating trends have been influenced by what’s happening in the fashion and home décor world, instead of following the traditional holiday themes.Trendy colours found on the fashion runway have replaced hues of red, green, and white. This year, chocolate browns and aqua blues are still extremely popular, but expect to see a lot of pink in the mix. The simplicity and contrast between black and white also continues to gain momentum.
Patterns, textures, and shapes are also strong elements in holiday design. Animal prints, stripes, ethnic designs, and florals show up in fabrics, pillows, and gift-wrap during the season. Feather wreaths and trees are a sure hit with non-traditional consumers. Glitter, shine, pearls, swirls, dots, stars, lace, and geometric shapes are the newest look being borrowed from the fashion world. To convey a more elegant and sophisticated look, glass and clear shimmering accessories have replaced frosted whites and crystal items.
A huge trend in seasonal decorating is expanding from the confines of the home to include the outdoor space. Exterior decorations, weatherproof accessories, and new products and techniques for outdoor lighting are encouraging customers to expand beyond the traditional door wreath and icicle lights.
Although the winter holidays tend to revolve around Christmas, don’t discount the potential of other religious celebrations. As Canada’s population becomes more diverse, customers are looking for décor items to celebrate their own beliefs. Hanukkah, Diwali, and the Chinese New Year are all religious holidays that customers may be shopping for. Offering items with an ethnic twist will impress your customers, and keep you one step ahead of the competition. Turn to Michelle Brisebois’ article on page 22, to read more about Canada’s diverse cultures and celebrations.
Wishing you and your loved ones peace, health, happiness and prosperity in the New Year!