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‘Eat brighter!’ message drawing top marks

March 19, 2015  By Dave Harrison

March 19, 2015, Leamington, Ont. – Nature Fresh has taken its “eat brighter™” message to local schools after a successful launch at the SEPC’s Southern Exposure event last month.

“There is no doubt that kids love vegetables and Sesame Street,” notes company corporate chef Henry Furtado.

With a cart stocked full of “eat brighter!” themed tomatoes, peppers and cucumbers, Furtado recently visited the Grade 1 class at St John de Brebeuf School in Kingsville, Ontario, to talk about healthy eating.


During his visit, Furtado had the students participate in making a sweet bell pepper smoothie and a few other healthy snacks.

“I never thought you could use a bell pepper in a smoothie, it really tasted good. I am going to ask my mom to make me one tonight,” said one of the students.

“We need to start educating kids at a very young age what healthy snacks look like and the different ways to make them,” says Furtado.


“With an endless list of fruits and vegetables available, using the ‘eat brighter!’ movement as inspiration helps reinforce the message when kids see their favourite characters on a package of bell peppers (Cookie Monster) or mini cucumbers (Elmo) like Nature FreshTM is doing.”

The St. John de Brebeuf School students were given Nature Fresh Colouring Sheets that are “eat brighter!” themed with vegetables and a variety of Sesame Street characters.

The company has a dozen vegetable themed colouring and activity sheets in development that will be distributed at upcoming school functions and other consumer events this spring.


All colouring sheets will be released via the various Nature Fresh social media channels in early April and will also be posted on the company’s website.

The “eat brighter!” movement is a unique and powerful collaboration between Sesame Workshop and Produce Marketing Association (PMA) that encourages kids ages two to five to eat more fruits and veggies.


The collaboration, commissioned by the Partnership for a Healthier America, works with the private sector and PHA honorary chair First Lady Michelle Obama to broker commitments to help end the childhood obesity epidemic.

Nature Fresh Farms has grown to become the largest independent greenhouse produce grower in Canada, as well as the largest greenhouse pepper grower in North America. Family owned Nature Fresh Farms ships non-GMO greenhouse grown produce year-round to key retailers throughout North America.

Visit to learn more about Nature Fresh Farms.

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