Greenhouse Canada

Dummen Orange teaming with leading designer

November 19, 2015  By Dave Harrison

Nov. 18, 2015, New York — L’Olivier Floral Atelier, known as the “haute-couture” of floral design and the floral artists behind A-list New Yorkers, is teaming up with Dümmen Orange, a world leader in flower breeding, for a Pop-Up Shop in Brookfield Place.

Called the Brookfield Ephemeral Boutique, a world of pure floral luxury awaits downtown Manhattan. It opens on Friday.

The Brookfield Ephemeral Boutique in partnership with Dümmen Orange flowers is offering a uniquely crafted “Grab-and-Go” collection exclusively available at Brookfield Place starting at $35. Highlights of the collection include exquisite bouquets bursting with a large variety of roses, daisies, gerberas, seeded eucalyptus, lily grass, aspidistra, philodendron leaves and more.


L’Olivier Floral Atelier’s signature arrangements, priced from $125 to wherever your imagination can take you, will also be available.

“We are thrilled to be popping up in Brookfield Place, the new heart and soul of downtown Manhattan with the Grab-and-Go collection tailored to younger clients who love flowers. With this new atelier, we look forward to reaching the downtown audience and allowing everyone to experience the best in floral design!” said Olivier Giugni, founder of L’Olivier Floral Atelier.


Since 1994, L’Olivier Floral Atelier, under the direction of self-taught floral artist, Olivier Giugni, has represented the epitome of elegance and creativity. L’Olivier’s avant-garde artistic vision, incomparable beauty and relentless attention to detail have established the brand as the floral ‘Haute Couture’. Its one-of-a-kind arrangements adorn the homes and work places of celebrities and A-list New Yorkers.

From Restaurant Daniel to an 87th-floor city penthouse and Renée Fleming’s music room, Olivier’s unique talent blooms through his flowers. First recognized by the legendary Pierre Cardin, Olivier was handpicked to create the look of Les Fleurs de Maxims in Paris, Tokyo and New York City.

He opened his first boutique in 1994 at 19 East 76th Street, and in 2013 he also opened a production space, L’Olivier Harlem Studio, at 207 East 123rd Street.


Dümmen Orange is one of the leading companies in breeding and development of cut flowers, potted plants, bedding plants and perennials. Turnover in 2014 was $180 million. The company employs more than 6,000 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a strong network of production locations.

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