Digging into Expo 2012
August 28, 2012 By Canadian Garden Centre & Nursery
Aug. 28, 2012, Toronto — After a strong season inspired by a warm spring and summer, Ontario’s garden, floral and outdoor living retail industry is preparing to turn its attention to 2013.
Landscape Ontario's Expo will run Oct. 17 and 18 at the Toronto Congress Centre, offering those in the green industry the opportunity to capitalize on a strong year and carry it over into 2013. The plants, flowers and garden implements people will be looking for next year will be the focus of this year's Expo.
“Every year brings something new to Ontario’s vibrant horticulture and floriculture industry,” said Heather MacRae, Landscape Ontario’s director of events and trade shows. “For those in the industry, Expo is the ideal opportunity to begin marketing efforts for 2013 and discover the emerging trends that will be in demand at garden centres, florists and mass merchants next spring.”
Expo 2012 is a venue for people from every segment of the floriculture and horticulture industries to gather to find inspiration, creative merchandising concepts, and participate in professional development programs that will enhance their knowledge and career opportunities. They will meet and get advice from leading industry experts and vendors who offer innovative ideas, fresh approaches, new products, tools and connections that will help grow a business.
The schedule for this year’s show is jam-packed with informative seminars and special events that are beneficial for any business in garden, floral and nursery businesses. Noted U.K. gardening guru David Domoney will illustrate how you can set your retail operation apart by giving it personality and identity, transforming your business into a compelling destination. His keynote address takes place Oct. 17 at 7:30 a.m.
Kicking off the final day of the show, Oct. 18, will be an intense yet entertaining session on planning for profits presented by two dynamic women: Jill Jensen, the founder of Jill Jensen Botanical Specialties, and Sue Blaney of Lechuza Canada, a life-time entrepreneur and international traveler.
“Expo grows and changes every year, striving to be better than it has ever been before,” said MacRae. “It is an accurate reflection of Ontario’s green industry, which is always on the lookout for new merchandising concepts, new products and new services that stimulate homeowners, looking to create their own private escapes, to make purchases. The show floor is packed with top-notch exhibitors, innovative new products and plants and services to help garden and floral retailers make their stores interesting destinations for their customers.”
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