Dec. 18, 2009, West
Chicago, Ilinois – This past summer, the Gardens at Ball were transformed into
a film set, which was used to shoot a new television commercial for Burpee Home
Gardens®.
Dec. 18, 2009, West
Chicago, Ilinois – This past summer, the Gardens at Ball were transformed into
a film set, which was used to shoot a new television commercial for Burpee Home
Gardens®. The spot is set to hit consumer airways in the
spring on lifestyle networks such as HGTV and DIY, and will reach more than 27
million viewers. This ramp-up in consumer marketing is part of Ball
Horticultural Company’s integrated media campaign to inform consumers about all
the benefits of Burpee Home Gardens and to drive them into the store.
“The commercial is
designed to bring Burpee to a new, younger, more casual gardening audience, and
to convey that these plants bring pride and success to the gardeners who grow
them,” says brand manager Jessie Atchison. “It’s upbeat, happy and has a neat,
modern twist at the end.”
In 2008, U.S.
gardeners spent a total of $2.5 billion on supplies to grow their own food,
according to a National Gardening Association survey. Herbs and vegetables are
the fastest growing category in gardening. With the power of the best-known
gardening brand behind it, Burpee Home Gardens makes it easy to take advantage
of this growing market.
To view the new
Burpee Home Gardens TV commercial, visit
www.ballhort.com/Growers/_burpee.aspx.
“Clearly the time is
ripe to prepare for this growing trend. Our new Burpee Home Gardens program can
help growers market Burpee-branded, garden-ready vegetable and herb plants to
every one of their retail customers,” says Atchison.
For more information about the Burpee Home Gardens
program, get certified as a Burpee Home Gardens Grower through your Ball Sales
Rep or ColorLink Customer Service Rep at 800-879-BALL. Download the Grower
Guidelines at www.ballhort.com/Growers/_BurpeeGrowerGuidelines.asp .
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