Bedding plant and cut flower breeder Danziger has announced exclusive global distribution rights for Montiplanta gerbera varieties.
The agreement was signed between Danziger and Rise and Shine, an Indian Biotech company that acquired Montiplanta’s genetics as a part of their floriculture activities. Montiplanta was established 27 years ago in Portugal and focuses on the breeding of various gerberas varieties, including Brakedance, Livia and Haimi.
“We believe that this collaboration and the addition of world-class gerbera genetics by Montiplanta will enable us to provide our customers … with [a] new, high quality gerbera assortment” says Gaby Danziger, Danziger’s CEO and co-owner.
“All gerbera varieties were bred for natural conditions, high light radiation, heat resistance and are suitable for all kinds of greenhouses,” says Dudu Yarkoni, owner and head of Montiplanta’s breeding. “We found the strategic cooperation with Danziger an opportunity to build a stronger presence and availability in all global flower markets, as well as expand our exposure and sales within Europe.”
Montiplanta’s varieties are now available for trials. New gerbera assortments will be presented at the upcoming IFTF event at Danziger’s booth.
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