Greenhouse Canada

Danziger North America eyes further growth

March 23, 2017  By Dave Harrison

March 23, 2017, Mishmar hashiva, Israel – After showing continuous growth in the past few years, Danziger has a new business structure for the North American market.

Mike Fernandez has been appointed market manager North America for bedding plants and perennials. He will continue leading the business activity in North America, developing new businesses and initiatives for further growth.

As part of the new structure, Kate Zvara has been appointed key account manager and retail specialist. She brings many years of experience in the industry and will reinforce Danziger’s relationship with the market, focusing on retailers as well as growers.


“This new setup is initiated by great business results and extraordinary prospects for the future,” said says Anna Chernyavsky, Danziger’s director of sales for bedding plants and perennials.

“We believe in Mike’s vision and outstanding agro‐technical expertise. With his experience and profound knowledge of both product and market, together with Kate’s expertise and interpersonal skills, I am sure we will reach new peaks.”


Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies. Powered by one of the flower industry’s largest R&D departments, and with cutting‐edge propagation facilities and nurseries in Israel, Guatemala, Kenya and Colombia, Danziger supplies elite quality vegetative material to around 1000 customers in over 60 countries. It manages over 600 varieties under breeders’ rights.

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