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Customizing Proven Winners’ Idea Books


September 22, 2010
By Dave Harrison

Sept. 22, 2010 – A favourite source of inspiration for more than
400,000 consumers, the 2011 Proven Winner’s Gardeners Idea Book is easy
to customize with a line of copy or a company logo and photos.

Sept. 22, 2010 – A favourite source of inspiration for more than 400,000 consumers, the 2011 Proven Winner’s Gardeners Idea Book is easy to customize with a line of copy or a company logo and photos. The books are then mailed directly to a contact list, “driving customers to your garden centre for their spring plant needs,” notes Proven Winners in a news release.

 gardeners-idea-book
The cover of the 2010 Gardeners Idea Book.

PHOTO COURTESY WWW.PROVENWINNERS.COM

The high quality of the books and the easy-to-follow planting recipes makes them a hit with consumers. Kate Terrell of Wallace’s Garden Center likes how they complement her store’s popular workshops. “The price of the books is pretty fair and they are a great addition to our container seminars,” she says. Customers often shop with the books in hand, selecting plants and containers as shown in the recipes.

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The simple customized mailing program works like this: Proven Winners pays for printing the Gardener’s Idea Books, addresses them and includes your promotional message. You provide an Excel file with addresses for a minimum of 2,500 customers and pay postage costs, and necessary personalization costs if you choose to customize the entire back cover.

There are two options for the back cover personalization. Option one is a personalized line of type, such as “Shop Wallace’s Garden Center this spring!” Option one is no additional cost. Option two is personalizing the entire back cover of the Gardener’s Idea Book with copy, photographs, your logo, and a personal message. Option two is $1,540.00 for the printing of the covers.

No matter which personalization option chosen, shipping rates are the same. Delivery of 2,500 copies in the U.S. is $1,250. Delivery of 2,500 copies in Canada has a postage fee of $4,375. Proven Winners will not retain the customer list nor will the lists be used for any purpose other than mailing the Gardener’s Idea Books to your customers.

To join the program, visit the Proven Winners website. Fill out the order form and fax it to Proven Winners at 815-895-1873. To ensure delivery by your desired date, please provide address information six weeks in advance. All orders must be placed by Dec. 31, 2010.


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