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Culinary star helps launch OGVG cookbook


November 13, 2009
By Dave Harrison


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taste_of_ontario_ogvgNEWS HIGHLIGHT

Culinary star helps launch OGVG cookbook

The Ontario
Greenhouse Vegetable Growers (OGVG) selected the ideal venue to launch “A Taste
of Ontario: Distinctive Recipes from the Ontario Greenhouse Vegetable Growers.”

Nov. 13, 2009, Toronto – The Ontario
Greenhouse Vegetable Growers
(OGVG) selected the ideal venue to launch “A Taste
of Ontario: Distinctive Recipes from the Ontario Greenhouse Vegetable Growers.”

Where better to unveil a recipe book
celebrating the excellence of Ontario greenhouse tomatoes, cucumbers and
peppers than the eponymous store of a chef renowned for his unstinting commitment
to quality, freshness and “just in time” flavour. Celebrated chef Mark McEwan
of McEwan Fine Foods hosted the reception.

 

taste_of_ontario_ogvg 

 

“Our latest recipe book is a natural
way to inform today’s consumers about the amazing quality and variety of
Ontario greenhouse vegetables, and about our state-of-the-art greenhouses, and
we thank OMAFRA for their generous support in making this happen” said OGVG
chair Len Roozen. “Our growers take great pride in the quality and food safety
standards of greenhouse production, and in the breadth of our markets. Our
products are consumed across much of North America, and with over 1,800 acres
of hydroponic greenhouses, our members produce more annually than the entire
U.S. greenhouse vegetable industry.”

The industry’s use of integrated
pest management and vine-to-store traceability are as leading edge as McEwan’s
new Toronto store.

“We’re thrilled to be working with
Mark and think this is the ideal venue to talk about the importance of local
foods and to have our products presented and marketed as part of the best that
Ontario has to offer,” said Roozen.

Ontario greenhouse products on
display included tomatoes-on-the-vine (known as TOVs or clusters), and
beefsteak, cherry, grape, cocktail and cocktail TOVS, and coloured tomatoes
(brown, yellow and orange); English cucumbers and mini cucumbers; and yellow,
orange, red and baby bell peppers.

Funding for the cookbook was
provided by the Ontario Market Investment Fund under the auspices of OMAFRA,
matched by the Ontario Greenhouse Vegetable Growers. More information is
available at
www.ontariogreenhouse.com.