Village Farms has exclusive seed deal with Axia

February 02, 2015
Written by
Feb. 2, 2015, Vancouver — Village Farms International, Inc. has signed a long-term exclusive seed agreement with Axia Vegetable Seeds, BV.
 
Axia is an innovative breeding company specializing in the development of vegetable seeds for protected crops. This is the first time Axia Vegetable Seeds will partner with any company in North America under an exclusive agreement.

“Village Farms is steadfast in searching the world over to bring consumer centric varieties to market and the Axia partnership is another positive result of our dedication to this mission,” said Village Farms president and CEO Michael A. DeGiglio.
 
According to Axia, the partnership will highlight their portfolio of products for the North American consumer.
 
“Axia has found in Village Farms a partner who understands how to create value with our tomato varieties through the importance of creating a brand in the food supply chain that is focused primarily on the consumer," said Axia CEO Alois van Vliet.

The new exclusive seed agreement will continue to allow Village Farms to expand and focus its production and sales efforts on smaller more flavorful tomato varieties, which is a continuing trend with retailers, chefs and consumers.
 
Since the launch of its initial exclusive seed agreement for the Mini San Marzano in 2013, it has expanded this variety from an initial one acre of production to over 40 acres by the end of the 2015 crop cycle, representing over 17 per cent of production capacity.

The initial 2015 launch of the new exclusive seed agreement with Axia will start small, but based on early retailer feedback, Village Farms has high expectations of its ability to quickly expand its production acreage for this variety.
 
In addition, it’s working with Axia and other seed companies on exclusive agreements, as it continues to move away from the larger tomato varieties, which are losing market share and are grown by most growers in North America, to distinguish itself with exclusive varieties for local production.

ABOUT VILLAGE FARMS

Village Farms is one of the largest producers, marketers and distributors of premium-quality, greenhouse-grown tomatoes, bell peppers and cucumbers in North America.

Add comment


Security code
Refresh

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

Green Industry Show 2018
Thu Nov 15, 2018
Poinsettia Open House
Tue Nov 20, 2018 @10:00am - 02:30pm
Farm Energy Workshop
Sat Nov 24, 2018
HortEast
Tue Nov 27, 2018
Great Lakes Expo 2018
Tue Dec 04, 2018 @ 8:00am - 05:00pm

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.