PW varieties again in spotlight at famed Churchill Downs

July 18, 2007
Written by Greenhouse Canada
For the second year in a row, Proven Winners® award-winning varieties were selected to add beauty and colour to the grounds of Churchill Downs, just in time for this year’s Kentucky Derby.
For the second year in a row, Proven Winners® award-winning varieties were selected to add beauty and colour to the grounds of Churchill Downs, just in time for this year’s Kentucky Derby.

John Backert, director of grounds and facilities at Churchill Downs, has always been a big fan of Proven Winners. “Proven Winners plants have always performed exceptionally well for us,” said Backert. “They have been instrumental in helping us beautify Churchill Downs for years. We use Proven Winners because of their reliability, beauty and exceptional vigour.”

Backert is often interviewed by local news media and has always mentioned Proven Winners plants by name. Supertunia® Raspberry Blast brightened the Centre Field, while Supertunia® Vista Bubblegum and Supertunia® Royal Velvet were featured on the wings and around the flagpoles.

Artist® Blue Ageratum was in the Paddock Area, while hundreds of mixed containers will bring style and grace to the Marquis Village and gate areas. Large signage let Derby attendees know specific variety information. Most of these plants will remain in displays at Churchill Downs all summer long. Proven Winners also placed a full-page ad in the official Kentucky Derby program that is sold to thousands of attendees during the week of the Kentucky Derby and Kentucky Oaks races. PW information was also featured in the Churchill Downs’ e-newsletter, which is sent to thousands of consumers prior to the Derby.

This information will link to the Proven Winners website, where visitors will be presented with a special rebate offer when they purchase plants “as seen at the Kentucky Derby.” • www.provenwinners. com

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