Invincibelle® Spirit campaign hits new plateau

December 31, 2015
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Dec. 31, 2015 — Since the introduction of the Invincibelle Spirit® hydrangea in 2009, sales from this special plant have raised funds for The Breast Cancer Research Foundation.

At the end of 2015, fundraising efforts reached over $900,000 toward its million dollar goal. In addition to donating one dollar for every plant sold, it serves as the heart of hundreds of Pink Day fundraisers hosted at garden centres across the United States and Canada.

Proven Winners® ColorChoice®, the brand behind Invincibelle® Spirit hydrangea, selected The Breast Cancer Research Foundation® (BCRF) because it is the highest rated breast cancer organization in the U.S. with an A+ rating from Charity Watch and 4 out of 4 stars from Charity Navigator. BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.

New to the campaign in 2015 was the introduction of Invincibelle® Spirit II hydrangea. This new variety improves upon the original Invincibelle® Spirit while continuing the legacy of donating one dollar from each plant sold to BCRF.

From the continued H. arborescens breeding of Tom Ranney, this new hydrangea improves upon the original with brighter flower colour, stronger stems, and superior container presentation. Like its predecessor, Invincibelle Spirit II hydrangea is a reliable rebloomer that will perform well from Manitoba to Mobile.

ABOUT THE BREAST CANCER RESEARCH FOUNDATION

The Breast Cancer Research Foundation, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.

ABOUT PROVEN WINNERS COLORCHOICE

Proven Winners ColorChoice is the brand name of Spring Meadow Nursery, Inc., a market leader in flowering shrubs, potted liners, and starter plants. Located in Grand Haven, Michigan, Spring Meadow Nursery has over 500 varieties in their catalogue, including over 240 varieties marketed under the Proven Winners ColorChoice brand, including Incrediball® hydrangea, Lo & Behold® butterfly bush, Bloomerang® reblooming lilac, and Clematis ‘Sweet Sumer Love.’

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