Customize Proven Winners Gardener's Ideas Book

September 21, 2010
Sept. 22, 2010 - A favourite source of inspiration for more than 400,000 consumers, the 2011 Proven Winner’s Gardeners Idea Book is easy to customize with a line of copy or your own garden centre logo and photos. The books are then mailed directly to your contact list, driving customers to your garden center for their spring plant needs.

The high quality of the books and the easy-to-follow planting recipes makes them a hit with consumers. Kate Terrell of Wallace’s Garden Center likes how they complement store’s popular workshops. “The price of the books is pretty fair and they are a great addition to our container seminars,” she says. Customers often shop with the books in-hand, selecting plants and containers as shown in the recipes.

The simple customized mailing program works like this: Proven Winners pays for printing the Gardener’s Idea Books, addresses them and includes your promotional message. You provide an Excel file with addresses for a minimum of 2,500 customers and pay postage costs, and necessary personalization costs if you choose to customize the entire back cover.

There are two options for the back cover personalization. Option one is a personalized line of type, such as “Shop Wallace’s Garden Center this spring!” Option one is no additional cost. Option two is personalizing the entire back cover of the Gardener’s Idea Book with copy, photographs, your logo, and a personal message. Option two is $1540.00 for the printing of the covers. No matter which personalization option you choose, shipping rates are the same. Delivery of 2500 copies in the US is $1250.00. Delivery of 2500 copies in Canada has a postage fee of $4375.00. Proven Winners will not retain the customer list nor will the lists be used for any purpose other than mailing the Gardener’s Idea Books to your customers.

To join the program, visit the Proven Winners website -

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