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CPMA announces 2023 Passion for Produce participants

Eighteen young industry professionals will participate in the upcoming 2023 PFP program in Toronto next month.

March 22, 2023  By Greenhouse Canada

The Canadian Produce Marketing Association (CPMA) has scheduled 18 young industry professionals to participate in the upcoming 2023 Passion for Produce (PFP) program in Toronto.

The PFP was created by CPMA in 2010 to provide newcomers to the produce industry with mentoring experience at the CPMA’s Annual Convention and Trade Show. The 2023 Annual Convention and Trade Show will be held from April 25-27.

“We are thrilled to have so many rising stars from some of the leading companies within our industry,” said Ron Lemaire, CPMA president. “PFP provides mentoring and education in a fast-paced but fun setting where participants learn through targeted mentoring sessions and networking events. This program also gives participants the opportunity to increase their knowledge beyond the scope of their current role within the industry.”


Over the three-day Convention and Trade Show, PFP participants will be partnered with industry mentors for interactive sessions, networking events, and more to learn all they can about the fresh produce industry in Canada.

This year is the 13th edition of the PFP program. The call for applications for the 2024 PFP program will open in fall 2023.

For more information about the program and this year’s participants, visit this link.

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