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Consumers would pay 10% green premium: study


September 30, 2009
By Amanda Ryder

Sept. 30, 2009 – Consumers are willing to pay a small premium for goods and services
they think are environmentally sustainable, but they would rather just
adopt greener behaviour, a new report suggests.

Sept. 30, 2009 – Consumers are willing to pay a small premium for goods and services
they think are environmentally sustainable, but they would rather just
adopt greener behaviour, a new report suggests. CBCNews.ca reports. | READ MORE

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