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Features Business Trends
Consumers want more guidance, less choice


January 12, 2011
By Mark Healy The Globe and Mail

Topics

NEWS HIGHLIGHT

Consumers want more guidance, less choice
Consumer choice is a constant source of debate in the
retail world. One popular myth is that customers want lots of choices,
and the ability to customize. In reality, shoppers actually want fewer
and better choices and the chance to personalize.

Jan. 12, 2011 – Consumer choice is a constant source of debate in the
retail world. One popular myth is that customers want lots of choices,
and the ability to customize. In reality, shoppers actually want fewer
and better choices and the chance to personalize. The Globe and Mail
reports. | READ MORE

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