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Consumers spend more when love is in the air

NEWS HIGHLIGHT

Consumers spend more
when love is in the air
If you want customers to spend more money in your
shop, a recent study says playing romantic songs and love tunes could encourage
shoppers to empty their purses just a little bit more.

Feb. 3, 2011 – If you want customers to spend more money in your shop, a
recent study says playing romantic songs and love tunes could encourage
shoppers to empty their purses just a little bit more.

“Love is in the Air: Congruence Between Background Music and
Goods in a Florist” was put together by The International Review of Retail
Distribution and Consumer Research. The report banked on previous research that
shows background music can affect consumer behaviour in a retail environment.
For this particular study, an experiment was carried out in a flower shop where
romantic music, pop music and no music was played at different times. The
results revealed that, on average, consumers spent significantly more when love
songs were coming through the speakers as opposed to when pop music was played
or there was no music at all.