Greenhouse Canada

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Connecting with consumers in their communities


August 26, 2016
By Dave Harrison

Aug. 26, 2016, Leamington, Ont. – Even in the heart of the summer when there is an abundance of fresh produce choices, NatureFresh™ Farms mobile Greenhouse Education Centre is gaining momentum with consumers who want to know how and where their tomatoes, bell peppers and cucumbers are being grown and by whom.

“Using the Greenhouse Education Centre as a living example of how we grow, we have a unique opportunity to connect with consumers,” says Chris Veillon, director of marketing.

“Our teams spend as much time as needed with the consumer to explain how we grow and the various benefits of eating greenhouse grown tomatoes, bell peppers, and cucumbers.”
 
Now in it’s second full year, the company’s #GreenInTheCity Tour has been visiting schools and retail locations across eastern North America since late spring connecting with consumer of all ages. Combined with product demonstrations at all events, consumers not only get to learn about how greenhouse vegetables are grown but also taste them.
 
“We have invested a great deal of resources in not only talking about how we grow but putting locally grown greenhouse vegetables in to the consumers hand to taste the quality that NatureFresh Farms produces. The message really hits home with the consumer when we tell them we are the grower,” says Ray Wowryk, director of business development.

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NatureFresh began shipping locally grown OhioRed™ tomatoes from its Delta, Ohio, greenhouse back in February and will be shipping an extensive variety of locally grown specialty tomatoes year-round later this fall.

It’s the first vertically integrated greenhouse grower to ship locally grown tomatoes year-round from Ohio.

INFORMATIONAL VIDEO PRODUCED

NatureFresh Farms partnered with Walkerville Collegiate in Windsor, Ont., to develop an information video to explain the various processes of greenhouse vegetable growing. The video has been particularly successful with schools, which has resulted in the demand for more digital resources to support in-classroom initiatives.

With more than 60 events already completed this year, NatureFresh has seen tremendous support for the initiative with very positive feedback & support from both retailers and consumers alike. The #GreenInTheCity Tour is scheduled to continue through the middle of November wrapping up at the Royal Winter Fair in Toronto on Nov. 13.
 
To learn more about the mobile Greenhouse Education Centre, please visit naturefresh.ca/GEC.


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