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Colour favourites for ‘fillers, spillers and thrillers’


May 16, 2012
By Burpee Home Gardens

May 16, 2012 West Chicago, IL —  The new mobile design tool “My Garden
Designer” from Burpee Home Gardens® has already created over 3,000 mixed
container recipes for home gardeners across North America.

May 16, 2012 West Chicago, IL —  The new mobile design tool “My Garden Designer” from Burpee Home Gardens® has already created over 3,000 mixed container recipes for home gardeners across North America. It also revealed gardening habits, colour choices and preferences.

“The new ‘My Garden Designer’ tool not only makes garden design easy for home gardeners right from their mobile phones, but it is also providing some incredible insight on consumer gardening habits,” says Diane Hund, director of marketing for Burpee Home Gardens.

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4782_burpee_mygardendesigner_smartphone_app_burpee“We’ve gathered input on colour popularity, garden size, as well as planting preferences. Understanding the types of container recipes that the consumer makes on her own is uncharted territory. This is really the first time we can get a glimpse into what combinations consumers are planting in pots or in the ground.”

This spring, gardeners have used My Garden Designer almost equally for both garden bed combinations and container/basket combinations. About 75 per cent of gardeners created combo recipes for sun locations, the remainder for shade.

My Garden Designer also offers a glimpse of colour preferences. Within “fillers,” there is a big diversity of colour – with purple gaining the most use (24 per cent), followed by red (18 per cent), yellow (16 per cent) and pink (15 per cent).

“Spiller” choices tend to be more neutral-based colours, with silver leading the way with 31 per cent of the top selections, followed by white (14 per cent) and green (14 per cent).

Garden “thrillers” focused on traditional favourites of red (25 per cent), green (23 per cent) and pink (14 per cent).

Launched for the spring gardening season of 2012, Burpee Home Gardens My Garden Designer mobile tool takes the guesswork out of flower color, height and compatibility. Through quick selections, gardeners create “thriller, filler, spiller” arrangements for patio containers or garden beds.

The tool also suggests multiple designs, arrangement styles, creates a plant shopping list, and a where-to-buy store search.

“We continue to add new consumer-driven recipes everyday, and anticipate topping 10,000 before the end of the season,” Hund says.

For more information on the mobile tools from Burpee Home Gardens, visit www.BurpeeRetailIdeaCenter.com .

For further details about the Burpee Home Gardens program through Ball Horticultural Company, visit www.ballhort.com/BurpeeHomeGardens.

4782_mygardendesigner_container_size_preferences_burpee


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