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Features Business Marketing
Cause marketing makes for good sales


October 16, 2008
By AdvertisingAge.com

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NEWS HIGHLIGHT

Cause marketing makes for good sales
You might expect that cause marketing would be the kind of intangible,
feel-good advertising to get axed in a recession. Instead, quite the
opposite is true, as major marketers, from retailers such as Sears,
Target and OfficeMax to package-goods players such as General Mills and
P&G, find that cause efforts actually help persuade weary consumers
to spend. AdvertisingAge.com reports.

You might expect that cause marketing would be the kind of intangible,
feel-good advertising to get axed in a recession. Instead, quite the
opposite is true, as major marketers, from retailers such as Sears,
Target and OfficeMax to package-goods players such as General Mills and
P&G, find that cause efforts actually help persuade weary consumers
to spend. AdvertisingAge.com reports. | READ MORE

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