Nov. 20, 2013, Vancouver — Canadians are spending their money where they
spend their time. New research shows that we are are doing more online
shopping than ever before.
The eCommerce Special Feature Report from Ipsos Reid found that
online Canadians spend an average of $899 through purchases and
transactions on the Internet, which is up from the $639 average revealed
in the 2012 study.
"Clearly Canadians have become quite
comfortable with commerce and online shopping, and more and more are
turning to the Internet to make purchases," said Dave Pierzchala, senior
vice-president and managing director with Ipsos Reid. "Men in
particular seem to appreciate the ease and convenience of online
shopping, as they are outspending women by a significant margin."
The study found that men spent an average of $1,080 in 2013, while women spent an average of $725.
Pierzchala
noted that businesses should "ensure they have ecommerce capabilities
on their websites and online shopping available, as well as convenient
methods for shipping, as these are all bound to be a more prevalent part
of the shopping mix."
The survey is based on the findings of an
the Ipsos Canadian Inter@ctive Reid Report, conducted between June 27 to
July 5. A total of 805 Canadian adults participated in the survey via
an online panel.
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