Canadians prefer to pay with plastic
April 6, 2014 By Canadian Garden Centre & Nursery
Apr. 7, 2014, Columbus, GA — Canadian consumers prefer to pay for their purchases by credit and debit cards, according to TSYS' 2014 Canadian Consumer Payment Choice Study.
The study utilizes both quantitative and qualitative data, gathered through an online survey and in-person focus groups, to gauge how Canadian consumers make payments today and how their payment preferences may change in the future.
More than 1,000 consumers who have and use both a debit card and a credit card were surveyed on payment choice, what they value most, what might influence them to change how they pay, and their opinions on select new payment offerings.
The study revealed that:
- Credit and debit cards are generally the preferred payment choices. Among consumers who use both, they do so almost equally.
- Credit was overwhelmingly preferred online – a finding supported both by the survey results and focus group discussions.
- Cardholders were interested in the ability to prevent fraud by reviewing their transactions with a mobile phone.
- Rewards and other economic incentives continue to drive payment behaviour, although convenience, security and interest rates were prime motivators as well.
- A majority of respondents were interested in incorporating charitable giving into the everyday spending.
Click here to download the full study.
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