Greenhouse Canada

Business Management
Canadian Appointed to WF&FSA Committee


March 12, 2008
By Canadian Garden Centre & Nursery

Topics

P.J. Vermeer of Westbrook Floral Ltd. in Grimsby, Ontario, has been appointed to the Marketing Committee of the Wholesale Florist and Florist Supplier Association (WF&FSA). 

P.J. Vermeer of Westbrook Floral Ltd. in Grimsby, Ontario, has been
appointed to the Marketing Committee of the Wholesale Florist and
Florist Supplier Association (WF&FSA). 

“He was chosen as one of the top 40 best people in the industry to lead
WF&FSA in 2006,” says Billy Hardin, newly elected WF&FSA
President.  “We put together a team that represents many aspects of the
floral wholesale distribution channel. With this brain trust we can
help our members master the moment. We have challenged the committees
to add value to, and remove cost from, the wholesale distribution
channel,” says Hardin. 

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