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Campaign encourages shoppers to spend locally
October 22, 2013 By Canadian Garden Centre & Nursery
Oct. 22, 2013, Kitchener, ON — A campaign highlighting the role of small businesses in restoring economic prosperity to southern Ontario will encourage consumers to Shop the Neighbourhood on Nov. 30.
Shop the Neighbourhood
is an initiative of Yellow Pages Group, a digital media and marketing
solutions company. The campaign focuses on the benefits of supporting
local business by encouraging people to shop locally.
This year's Shop The Neighbourhood event will take place on Nov. 30 in the Greater Toronto Area.
"We
have a century-long legacy of working with Canada's small businesses to
help them grow and attract more customers. What we've seen is that in
an increasingly global marketplace it's now just as easy to make a
purchase from a retailer across the world as it can be to walk down your
street to buy the same item locally," said Francoise Ramsay, senior
vice-president of corporate affairs for Yellow Pages Group.
"As
shoppers we need to remember that where we choose to spend our dollars
does make a difference. Shopping locally directly benefits the
businesses and therefore the neighbourhoods of our communities which is
why we're encouraging everyone in the GTA to Shop the Neighbourhood on
Nov. 30."
The Honourable Gary Goodyear, Minister of State for the
Federal Economic Development Agency for Southern Ontario (FedDev
Ontario), was on hand to celebrate the launch of this year's Shop the
Neighbourhood campaign and communicate the federal government's ongoing
commitment to the province's economic development.
"Small, local
businesses play an important role in driving Canada's economy," said
Goodyear. "When we shop at a small business in our neighbourhood, we're
helping to keep jobs in our community. We're helping our neighbours and
having a positive impact on their livelihood. And we're helping to
return prosperity and prominence to the people and communities of
Ontario and Canada."
For more information about the Shop the Neighbourhood campaign, visit www.shoptheneighbourhood.ca.
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