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Buying ‘Oh-So-Local’ produce in Ontario


May 10, 2010
By Dave Harrison

May 10, 2010, Leamington, Ont. —
The
Ontario Greenhouse Vegetable Growers (OGVG) association is reminding
Ontarians they can
find their local produce now, and has launched an “Oh-So-Local” transit
advertising campaign to remind consumers of just that.



oh_so_local_logo_May 10, 2010, Leamington, Ont. — The
Ontario Greenhouse Vegetable Growers (OGVG) association is reminding Ontarians they can
find their local produce now, and has launched an “Oh-So-Local” transit
advertising campaign to remind consumers of just that. oh_so_local_rear

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The campaign, which was made possible through shared funding
from the Ontario Market Investment Fund, started last week throughout the Toronto region
and in Ottawa on the interior of buses and subways, and on the back of buses. The
campaign is to inform consumers that their local product is available now. The
“Oh-So-Local, Request Ontario Greenhouse Freshness” message reminds consumers
to request “local” produce if they do not see it on stores shelves.

“We are running the campaign in the spring and fall so
consumers know when greenhouse product is in season and when they should be
able to find it at their local grocer,” said OGVG general manager George
Gilvesy. “Since we grow in greenhouses, fresh Ontario tomatoes, cucumbers and
peppers can be found earlier and later in the year.”

Ontario greenhouse tomatoes and peppers are abundantly found
March-November, while seedless and mini cucumbers can be found year-round.

For
consumers looking for local product, OGVG suggests looking for the Foodland
Ontario symbol.


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