Buy Alberta campaign launched
Dec. 5, 2012, Edmonton — Premier Alison Redford and the Alberta Food
Processors Association (AFPA) have launched the Buy Alberta campaign.
Dec. 5, 2012, Edmonton — Premier Alison Redford and the Alberta Food Processors Association (AFPA) have launched the Buy Alberta campaign.
Buy Alberta aims to help Albertans identify and purchase food products produced and processed in the province. Consumers demonstrate a clear preference for locally grown and processed foods. Buy Alberta ensures locally produced food products are clearly identifiable to assist shoppers in making informed choices quickly and simply at their local Safeway store.
"Working together, the Alberta Food Processors Association and Canada Safeway is a partnership that will help raise the awareness of buying high quality, locally grown, safe Alberta food products," said Redford. "Albertans should be very proud of our food, feed and beverage industries, which are the second largest manufacturing sector in the province. Selling locally should be just as important as our international markets."
Food processing is the largest manufacturing sector in the province, with $11 billion in annual shipments and employing 26,000 Albertans.