Trends
Peperomia ‘Amigo Green Split’ Happy Bean, Lilium Asiatic Grp. ‘Cheops’
What’s hot on the consumer magazine front this summer? New and improved versions of some old favourites, that’s what garden writers are hyping this season.
Tapping into consumer trends is a little bit of art and a little bit of science. Trend- spotting is the marketing equivalent to predicting an earthquake – is it going to happen?
If there is an industry that has changed rapidly, it must be the garden retail industry.  It’s an industry that has to change from a gardener-related industry into a fashion-related industry at great speed.  This does not mean we have had to discard gardeners.
Summer 2007 is all about creative gardening with ease, says landscape architect Janet Rosenberg. Speaking to a group of gardening and home décor media at Toronto Botanical Garden, on behalf of Loblaw Lawn and Garden Centres, the founder of Janet Rosenberg & Associates, identified six of the season’s key lawn and garden trends.
With the end of the year just around the corner, the consumer home décor magazines and websites are already predicting what colours and themes will be hot in the home in 2008.
Next month’s Canada Blooms redefines “Flower Power” with a celebration of gardens, displays and special guests that encompass the idealism and optimism of the ’60s, the inspirational power of gardens and flowers, and the eco-savvy future of horticulture in Canada.
We’ve increasingly noticed that we’re increasingly being noticed by politicians across the country. And what they’ve noticed is the considerable economic impact and potential by this sector. “Greenhouse agriculture in Ontario has been a quiet engine for growth,” noted one industry leader. There are many challenges facing the industry. Having friends in high places who understand those issues and the possible remedies is important.
The Ontario greenhouse industry is a major economic player in the province, according to a recent study. “Ontario needs to recognize its successes,” said one grower. “Greenhouse agriculture is one of the
foremost successes Ontario has achieved in the past 10 years.”
   
Québec growers and retailers learned a great deal from a consumer panel discussion held during last fall’s IQDHO Expo. That feedback, coupled with the results of a 2005 industry survey, has them better prepared to serve the needs of the market.

Our annual mini survey of retail growers across Canada found most were happy with the past spring season.

A survey on the status of nutrient solution recirculation in Ontario was conducted between 2000 and 2002. The goals were to determine how extensively nutrient recycling systems were used in Ontario’s greenhouse industry and also to understand the problems that growers have encountered or are concerned about.

Plants: just what the doctor ordered
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