Features Business Trends
Miracle-Gro survey reveals stats about U.S. gardeners

April 17, 2008 – A recent Miracle-Gro survey revealed that Americans recognize the benefits of gardening, but can't seem to find the time to go outdoors.

April 17, 2008 – A recent Miracle-Gro survey revealed that Americans recognize the benefits of gardening, but can't seem to find the time to go outdoors.

The study revealed that:

• 
  93 per cent of American adults want more time outdoors
• 99 per cent believe that their dependence on technology has reduced their time outdoors
• 67 per cent strongly agree that there are mental and physical benefits to spending time with nature
• 58 per cent strongly agree that Americans don't appreciate, or spend enough time with nature
  

What parents think:

• 
  81 per cent with children aged six to 17 strongly agree it’s important for their child to make an effort to spend time outdoors
• 50 per cent admit their child does not spend enough time outdoors
• 67 per cent believe their child spends less time outdoors than they did as kids

Opportunities for improvement:

• 
  99 per cent of adults enjoy spending time with nature
• 33 per cent of adults feel very connected to nature

In response to the survey, Miracle-Gro launched its new campaign, entitled "Its Gro Time".