Vreeland told the Vancouver Sun that the U.S. premium chocolate market was $2.1 billion to $2.4 billion in 2009 and accounted for 12 to 14 per cent of the total chocolate market. This was an increase of nine per cent from 2005. Vreeland predicts that within five years, the market share held by premium chocolate will increase to 17 from 15 per cent and generate between $2.8 billion to $3 billion in sales.
The article also noted a few things to keep in mind with the fine chocolate product segment. Buyers, who tend to be younger and more educated than the average chocolate consumer, are typically sensitive about nutrition and like to avoid artificial ingredients. They’re also adventurous and willing to try new things.
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