Consumers are feeling the pocketbook pinch, are pulling back on their spending and are opting to stay home rather than go out. According to a study by Booz & Co., a global management consulting firm in the U.S., 43 per cent of people surveyed are eating out less and 26 per cent have cut back on activities like concerts and plays. People are choosing to spend their free time at home and as a result, the study found a 27 per cent increase in home entertainment. This means that consumers will be focusing on what’s inside their home more in the coming year. They will be sprucing up home décor for parties and gatherings and looking for quick and simple ways to capitalize on the trends – flowers, anyone? Here’s a look at new trends for 2009.
The year-end editions of Canada’s shelter magazines showcase many décor and colour trends that consumers will be soon be emulating in their homes. We’ve flipped through the latest magazines in order to research what your customers will be reading about and looking to feature in their home.
| Green, red and pink form an
eye-catching colour combo.
Turning to popular furnishings, the magazine highlights silver tea trays as an item that’s hot in the land of home décor. The trays are the perfect spot to drop off keys and mail at the front door, can act as a display for perfume and flowers in the bathroom and can also function as the ideal tray for serving tea on. The magazine says that “anyway you use them, silver trays are a designer’s dream, able to add a touch of sparkle, glamour and history.” Another fixture that made it on to the magazine’s pages is the candlestick. “As the centerpiece on a table or mantel, comely candlesticks are a sculptural finishing touch,” writes House & Home. The products featured range from an empirical-styled, silver stick to a Tiffany-type candlestick as well as clear crystal, gold-painted and quartz models, Consider how you can incorporate these items in a shop display to pique your customer’s interest or package them with your designs.
| The bright yellow and black and
white combination is popular.
Nobody knows trendy hues like a large paint company. To give consumers a head start on 2009, Sherwin-Williams has already released its own predictions as to what hues will be hot in home décor.
According to the 2009 Colour Forecast by Sherwin-Williams “the bold, saturated hues that have dominated palettes for the past few seasons are yielding to more complex, toned-down shades.” This year’s new colours will feature a dustier appearance with grey starring as the feature colour. While last year was dominated by the deep, rich reds, care of the 2008 Beijing Summer Olympics, the upcoming year will be swayed by the economic downtown, which calls for more conservative and less intense tones.
Greens have also toned down from the bright chartreuse tone that was very popular in 2008 with blue helping to create a grey-influenced aqua colour and yellow combining with green for a mellow shade.
| Neutrals family.
| Blue family.