Retail
Employee training isn’t a luxury – it’s a key ingredient in the long-term success of your business. Savvy employers understand how important it is to support their teams as they learn the ropes. Thomas J. Watson, founder of IBM, was one of those leaders who truly understood both the downside of poorly trained staff and the benefit of retaining those with experience.
For years, marketers have stressed the need to focus on the under-35 crowd, as if they were the Holy Grail of consumers, and in the process snubbed baby boomers as yesterday’s news. The reality, however, is that if a retailer wants to thrive – and this goes for garden centres as much as for any other – then they had best not turn their backs on the over-60 crowd.

I am often hesitant to herald the arrival of new plant introductions for three main reasons. The first is that they are often limited in supply, which usually translates into few plants, if any, for sale at the retail level, at least during that first year.
The Glasshouse Nursery & Garden Centre in Chatham, Ont., has become a destination in southwestern Ontario. It’s a place that brings out the gardener in loyal locals and a garden centre that’s worth the drive for shoppers in neighbouring towns and cities.
It’s a fact of Canadian life. Instead of weeding flower beds or deadheading containers, your customers are stuck inside and they’re living in a world that’s a lot less green. But an increasing interest in indoor gardening could mean more revenue for you during the slow months and a shorter retreat from flowers and foliage for your customers.
NEWS HIGHLIGHT

Ornament event gives decorations new life
First Choice Tree Nursery & Garden Centre in Morinville, Alta., is hosting its second annual Mrs. Claus Ornament Swap to get customers out and in the holiday spirit.
Nov. 11, 2010 - Marketing has gone through a revolution over the last few years. It seems like every month a new idea hits the market place. Gone are the days when it was as simple as writing a newspaper advert and the job was done.
NEWS HIGHLIGHT

Holiday shoppers
cautiously optimistic

Ernst & Young reports that even without convincing signs of a strong economic recovery, consumers’ wallets will open slightly more widely for discretionary products than last year.
NEWS HIGHLIGHT

Customer service gaffes can pay off

No matter how hard you try, you can't please every customer. Bad service experiences happen, but by recovering from a failure you can create stronger word-of-mouth than by just providing good customer service.
NEWS HIGHLIGHT

Edmonton garden centre shares decorating tips

Champagne, plum and pewter are all hot colours for this holiday season, according to Deborah Sirman, owner of Greenland Garden Centre in Edmonton.
NEWS HIGHLIGHT

HortEast Trade Show lineup revealed

The 2010 HortEast Trade Show and Conference will take place at the Cunard Centre in Halifax on Nov. 23-24, 2010 with pre-show events on Nov. 22. 
WEB EXCLUSIVE

Proven Winners
polls your customers

In mid-October, Proven Winners sent out a survey to consumers in Canada and the U.S. to find out how and why consumers gardened. Just over 8,000 people responded and here's what they had to say.
Oct. 28, 2010 - In mid-October, Proven Winners sent out a survey to consumers in Canada and the U.S. to find out how and why consumers gardened. Just over 8,000 people responded and here's what they had to say.
NEWS HIGHLIGHT

Garden centres receive awards at Expo 2010
Winners of Landscape Ontario’s Awards of Excellence for Garden Centres and Growers were announced Monday, Oct. 18, at a luncheon ceremony held in conjunction with the Garden Centre Symposium at Expo.
NEWS HIGHLIGHT

Top challenges facing small business owners
What comes between Canada's small businesses and success? TD Canada Trust's recent Small Business Survey has pinpointed the three biggest challenges.

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