Retail
WEB EXCLUSIVE

Become a plant show stopper

Take a walk around your garden centre and ask yourself: how often you would stop and look at a promotional plant? Many retailers forget that one of their roles is to stop customers in their tracks.
NEWS HIGHLIGHT

The high price of
premium plastic

Consumers like premium credit cards for the rewards they offer but small and medium-sized businesses aren't as delighted by the higher credit-card processing fees that come with the cards.
NEWS HIGHLIGHT

Beers, burgers and bouquets for Valentine's Day
Here's a great idea to get the men out buying flowers for Valentine's Day and raise money for a great cause. Hole's Greenhouses and Gardens in St. Albert, Alta. is hosting Beers, Burgers and Bouquets on Feb. 13.
BOOKSTORE FEATURE

Learn how to create absolutely beautiful containers

Planting a beautiful container gardens is an increasingly popular and easy way to create a garden. Absolutely Beautiful Containers - The ABCs of Creative Container by Sue Amatangelo features 200 ideas to help you design the perfect pot.
NEWS HIGHLIGHT

The top garden apps for 2011
Hands-on gardening has typically been associated with the gripping of a rake, shovel or shears but 21st century gardeners have another tool at their disposal.
Jan. 20, 2011 - A new year brings a chance to reflect on what works in your business and what doesn't. Are you introducing a great new promotion or making changes to your garden centre? Tell us about it!
Jan. 6, 2011 - The downturn in retail sales has resulted in many retailers around the world introducing a discount strategy to try and survive. This strategy is a relatively a short term measure but the downturn, in many countries, has been longer than most experts predicted and the discount strategy has now completed its life cycle.
WEB EXCLUSIVE

Price yourself back
into the market

The downturn in retail sales has resulted in many retailers around the world discounting to survive. However, this isn't a strategy that's built to last and many retailers are in danger of pricing themselves out of the market.
We must get better at what we do and how we do it. Having just come out of a recession and entering a dead slow recovery mode, and leaving a year fraught with bad weather from coast to coast, I have a sense that more than a few New Year’s “wish fors” might be good weather and a better economy. We have no control over these factors, but going forward, our overriding industry-wide approach should be to improve our products and services and how we promote them.

Narrow doorways, cramped aisles, snaking hoses and steps – your garden centre can be home to challenging obstacles for shoppers who have a disability, or for families armed with strollers.
Employee training isn’t a luxury – it’s a key ingredient in the long-term success of your business. Savvy employers understand how important it is to support their teams as they learn the ropes. Thomas J. Watson, founder of IBM, was one of those leaders who truly understood both the downside of poorly trained staff and the benefit of retaining those with experience.
For years, marketers have stressed the need to focus on the under-35 crowd, as if they were the Holy Grail of consumers, and in the process snubbed baby boomers as yesterday’s news. The reality, however, is that if a retailer wants to thrive – and this goes for garden centres as much as for any other – then they had best not turn their backs on the over-60 crowd.

I am often hesitant to herald the arrival of new plant introductions for three main reasons. The first is that they are often limited in supply, which usually translates into few plants, if any, for sale at the retail level, at least during that first year.
The Glasshouse Nursery & Garden Centre in Chatham, Ont., has become a destination in southwestern Ontario. It’s a place that brings out the gardener in loyal locals and a garden centre that’s worth the drive for shoppers in neighbouring towns and cities.
It’s a fact of Canadian life. Instead of weeding flower beds or deadheading containers, your customers are stuck inside and they’re living in a world that’s a lot less green. But an increasing interest in indoor gardening could mean more revenue for you during the slow months and a shorter retreat from flowers and foliage for your customers.

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