The advent calendar is already starting to wind down. Less than two
weeks left (and counting) until the big day arrives. Now's the time
when it's crucial to get that Christmas merchandise selling and to help
you do so, we've compiled some selling tips from around the World Wide
-Talk with your staff in the morning. Is there a particular product you need to move out of the shop? Make that product 'today's mover' and share tips and strategies with your staff to help sell, sell, sell. Select add-ons and talk about ways you can upsell 'today's mover.'
-Woman are often the people who feel the burden and stress of shopping for their spouses, children, cousins, aunts, parents, etc. Make the ladies who come into your shop feel special by asking them a simple question: "What are you going to treat yourself to this Christmas?"
-When your customers come into your shop, ask them to list five gifts from your store - one for themselves and four for other people they have to buy for. Make a weekly draw at your shop where one customer will win all five gifts (up to a certain value if you have higher priced items). This promotion will get your customers thinking about gift ideas from your shop and help you give other customers gift suggestions. Download the form for your customers here (care of www.christmastipsforretailers.com): Customer Gift Ideas
-On busy weekends, hire a student from the local high school band to come into your shop (if you have the space) to play Christmas music and get your customers in the spirit.
-Psych your employees up for the Christmas Scrooges. Prepare your staff for those customers who will complain that 'Christmas is too commercial' or 'I'll be glad with Christmas is over.' Talk with your employees to come up with a way to handle these comments in a positive way - maybe you could share a story of how Christmas helped one customer reconnect with their family, etc.
-Don't take it personally. Let's face it - you're are probably going to encounter at least one grumpy shopper this holiday season. Take a deep breath, smile and don't take offense.
-Create a fun countdown badge for your employees to wear to remind your customers how the clock is ticking and they need to buy gifts right now - from you!
-Visit Graff Retail's website to see two videos that touch on what retailers can to do to ensure you have a successful holiday season.
-Here are some more links to great holiday survival tips:
Navigating through a difficult holiday season, via The Digerati Life.
Nine tips for small business holiday success from USAToday.
Five mistakes that could ruin your holiday sales , via Microsoft's Small Business Center.
Top 5 Email Marketing Holiday Tips , thanks to Promotion World.
And last, but not least, here's a fun fact about how important the retail and commercial world is to the Christmas experience: It's common knowledge that Santa is outfitted in his jolly red suit with a white beard but it wasn't always that way. The truth is, before Coca-Cola came along, Mr. Claus was more apt to be found in green then red. He ranged from big to small, fat to tall and even appeared sometimes as a spooky little elf.
In 1931, the modern day Coca-Cola Santa Claus was introduced in the company's magazine ads in his now-token red suit. Because the magazines were so widely viewed, this image of Santa stuck and decades later, this is how we picture him.