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Apology trumps cash for unhappy customers

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Apology trumps cash for unhappy customers
Unhappy customers are much more likely to forgive a company if it
apologizes than if it offers cash compensation, a British study has
found.

Sept. 30, 2009 – Unhappy customers are much more likely to forgive a company if it
apologizes than if it offers cash compensation, a British study has
found. CBC News.com reports. | READ MORE