Retail
As garden centre owners and seasonal edible growers, our window to capitalize on sales is limited to just a few short months each year. But, it doesn’t have to be. With the proper products and a little marketing, you can triple your edible sales and increase repeat customer traffic throughout the year.
As 2019 becomes the new season, a number of garden trend reports have been released, advising garden retailers on what they need in their marketing strategies for the year. As you would expect, the millennial market is foremost in many people’s minds.
The habits of shoppers have changed. These days, customers are looking for experiences that are more than just the products and goods on offer.
Businesses need to innovate or die. The challenge is often coming up with new and innovative ideas. This is one reason I enjoy travelling. It forces you to be exposed to new ideas and new ways of doing things.
As most garden centre owners will know, most gardening activities are not only seasonal but also weather dependent.
The profile of today’s gardener is getting younger – 18 to 34-year-olds now occupy 29 per cent of all gardening households, according to the “2018 National Gardening Survey” from U.S-based GardenResearch.com.
Late this February, online retailer, Amazon, launched the Amazon Plant Store offering shrubs, flowers, and succulents across the United States. Currently, Amazon Plant is restricted to the United States, but Canadians are beginning to go online to source and purchase gardening products.
We are all aware that retailing is changing and changing rapidly. The key to success is to identify where your business fits into the retail model of the future.
Does Ukraine have Garden Centres? This question has been asked of me a number of times over the last few weeks. Last winter I was invited to Ukraine to work with garden centres and present a workshop to the industry. This was my first visit to the country and new experience for me.
December 2017 – This past August, I spent a week in Chicago where I was the keynote speaker at the IGC (Independent Garden Center) Show. I enjoy Chicago. A walk down Michigan Avenue is, for me, a “must-thing-to-do” to see what is happening to retailing in the U.S. and to possibly identify global trends.
September 2017 – Millennials are changing the way plants are sold, and the more you understand those changes the more plants you’ll sell.
July 14, 2017, Simcoe, Ont. – When organizations invite me to speak at their conferences or train their team members, we start with trends that are impacting their customer relationships. Check out these four customer service trends along with some tips for capitalizing on them to boost your business.
May 12, 2017, Montreal – Retail icon and philanthropist Aldo Bensadoun has stepped forward with a visionary gift to his alma mater, McGill University, aimed at creating new knowledge and developing leaders for the rapidly changing retail industry.
March April 2017 – Questioning whether social media and mobile marketing should be part of your plan? Consider this: the average user spends 50 minutes a day on Facebook – almost an hour! Social media is becoming part of our natural lives – we’re willing to devote a crucial hour to it, even after working 8+ hours and spending time with our families and friends.
February 2017 – The Nannup Flower and Garden Festival is held every year in the southwest of Australia during the third week of August. Last year was the first year that the festival introduced show gardens constructed by both local organizations and landscape designers to provide the consumer with new ideas and solutions.
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