Consumers spend more when love is in the air

February 02, 2011
Written by
Feb. 3, 2011 - If you want customers to spend more money in your shop, a recent study says playing romantic songs and love tunes could encourage shoppers to empty their purses just a little bit more.

“Love is in the Air: Congruence Between Background Music and Goods in a Florist” was put together by The International Review of Retail Distribution and Consumer Research. The report banked on previous research that shows background music can affect consumer behaviour in a retail environment. For this particular study, an experiment was carried out in a flower shop where romantic music, pop music and no music was played at different times. The results revealed that, on average, consumers spent significantly more when love songs were coming through the speakers as opposed to when pop music was played or there was no music at all.

Add comment

Security code

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

New Blooms
Thu Jul 18, 2019 @10:00am - 03:00pm
ASHS Conference
Mon Jul 22, 2019
Sawaya Garden Trials
Wed Jul 24, 2019 @ 8:00am - 05:00pm
Nursery/Landscape Expo
Thu Aug 08, 2019 @ 8:00am - 05:00pm
Farwest Show
Wed Aug 21, 2019 @ 8:00am - 05:00pm

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.