Consumers spend more when love is in the air

February 02, 2011
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Feb. 3, 2011 - If you want customers to spend more money in your shop, a recent study says playing romantic songs and love tunes could encourage shoppers to empty their purses just a little bit more.

“Love is in the Air: Congruence Between Background Music and Goods in a Florist” was put together by The International Review of Retail Distribution and Consumer Research. The report banked on previous research that shows background music can affect consumer behaviour in a retail environment. For this particular study, an experiment was carried out in a flower shop where romantic music, pop music and no music was played at different times. The results revealed that, on average, consumers spent significantly more when love songs were coming through the speakers as opposed to when pop music was played or there was no music at all.

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