Four out of five people in the U.S. say they are still buying green products and
services today—which sometimes cost more—even in the midst of a recession.
A new study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research Corporation reveals peoples’ opinions and behaviors about products that claim to be environmentally friendly. Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products.
2009 National Green Buying Research
Other key findings in the new research conducted by telephone in a random-digit-dial sample:
Brand Reputation Matters More Than Ads
More “Green Claims” Education Needed
What Consumers Say Versus Do
"This research suggests that consumers are buying green products second only to participating in recycling,” said Arthur Weissman, Ph.D., Green Seal's President and CEO. "This increased consumer demand sends a signal to manufacturers to produce products that are truly green.”