Windset expands Cameo Elite lineup
Oct. 25, 2015, Delta, B.C. – Windset Farms® has added a new tomato to its Cameo® Elite brand to the North American market in partnership with Axia Vegetable Seeds of the Netherlands.
“We believe ‘Axiany,’ our newest tomato variety, will set the taste bar for tomatoes in North America,” said Windset Farms COO John Newell.
“This variety is exceptionally sweet with a great taste profile.”
An exciting spin on the cherry tomato, Cameo Elite tomatoes will be enjoyed by tomato connoisseurs. It has particularly high brix levels with a lovely, sweet bite that makes it perfect for snacking.
Windset Farms will be offering them in various pack sizes and styles designed for every customer, including snack formats and top sealed packages.
“We are very excited to partner with Windset Farms, who are not only great marketers of greenhouse products in North America, but we consider one of the best tomato growers in the world,” said Alois van Vliet, CEO of Axia Vegetable Seeds.
“They uphold the same care, attention and passion for growing as we do in creating our seeds.”
Windset is currently growing Cameo Elite tomatoes year-round in some of the most technologically advanced greenhouses in the world, while utilizing sustainable growing systems such as solar panels for electricity production and water management systems to enhance water conservation.
The new Cameo Elite tomato will be one of the first Windset Farms products that will be packaged in top seal technology.
“Our goal is to provide reliable, healthy and nutritious food that meets the demands of an increasing population and a delicate planet,” says Newell.
“Top seal will help us reduce consumable packaging by up to 20 per cent, enabling us to further enhance our sustainability efforts.”
ABOUT WINDSET FARMS
Headquartered at their Delta, B.C. facility and with greenhouses in nearby Abbotsford, and in Santa Maria, California and Las Vegas, Windset Farms is a family-run business that has become one of the largest growers and marketers of greenhouse produce in North America.
It was the inaugural recipient of the World’s Best Tomato Grower award.
Windset products –peppers, cucumbers, tomatoes, lettuce, eggplant and endive – are sold across western Canada, the western U.S., Mexico and Asia.
Visit www.windsetfarms.com for recipes and product information. Also check out www.facebook.com/WindsetFarms and www.twitter.com/WindsetFarms for live updates.
ABOUT AXIA VEGETABLE SEEDS
Axia Vegetable Seeds is an innovative breeding company, specialized in creating vegetable seeds for protected crops. Their breeding program is characterized by a strong focus on taste, health and high yield.
Axia uses the latest techniques and facilities in the field of research in development. Their state-of-the-art research centre in Naaldwijk employs highly experience professionals who collaborate in developing and breeding innovative varieties.
In addition, Axia runs major tomato and melon breeding programs in their branches in Thailand, Italy and Spain.
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