Marketing
NEWS HIGHLIGHT

Consumer price perception can be altered

A new study in the Journal of Consumer Research unlocks the key to making the price of a product seem less expensive to consumers.
This is the second part of Melhem’s two-part recap of his tours of the California Breeders  Showcase, more commonly called the California Spring Trials. Part One in July provided a backgrounder of the Trials, including notes on the many merchandising ideas breeders are developing to boost more consumer sales.
NEWS HIGHLIGHT

More retailers
using social media

Just over two-thirds of Canadian retailers are using social media such as Facebook and Twitter to reach their customers and increase sales, says a report by the Retail Council of Canada. 
NEWS HIGHLIGHT

Who says you
have to be different?

Of course you want to try new things to set yourself apart from other businesses. But sometimes the tried and true business practices just work the best. 
July 9, 2010 - As we move out of the recession, consumers have changed. Impulse is now not what they are looking for; shoppers now want information. Here's a look at the new consumer habits.
WEB EXCLUSIVE

The end of impulse?
As we move out of the recession, consumers have changed. Impulse is now not what they are looking for; shoppers now want information. Here's a look at the new consumer habits.
NEWS HIGHLIGHT

11 reasons shoppers don't trust your website
The website you create can’t help you if it doesn’t appear trustworthy to users. Here are 11 reasons customers won’t trust your website. 
July 7, 2010 – Does your staff have a knack for creative plant merchandising? If so, here's your chance to give them the recognition they deserve, along with plenty of publicity for your independent garden centre.
The California Pack Trials name has been changed to the California Spring Trials but in reality, there are no “trials” as such. It is a product showcase by the breeders, which is why I like calling it exactly what it is: The California Showcase.
NEWS HIGHLIGHT

6 ways to create a memorable experience
It is often the details that customers recall even more than the product they purchased or the service they received. Here's six ways to go above and beyond in customer service. 
NEWS HIGHLIGHT

Container nation
Whether they're made of stone, terra cotta, concrete, cast iron or plastic, containers solve problems of poor soil or lack of space, and offer the right verdant note to the corner of any patio or deck.
June 15, 2010 - A lot has been written of late about the power of the social network and how it can be used by retailers to grow sales. I am a believer that this will be the marketing tool of the future, but we should not forget that how the merchandise story is to put together in store is still the most important way of convincing the consumer to purchase.
WEB EXCLUSIVE

Seven secrets to merchandising success
A lot has been written of late about the power of the social network and how it can be used by retailers to grow sales.
In the new world of openness and transparency created by the Internet, the price of virtually any product can be found in seconds from many different sources. The phenomenon of online buying, not only with generation X and Y, is staggering.
2010 STATE OF THE INDUSTRY

Gardening’s true value
Our 2010 state-of-the-industry report reveals that the garden centre sector is alive and kicking. Despite challenges like big box stores and the changing consumer base, garden centre operators are rapidly expanding and diversifying product lines.

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

Farm Energy Workshop
Sat Nov 24, 2018
HortEast
Tue Nov 27, 2018
Great Lakes Expo 2018
Tue Dec 04, 2018 @ 8:00am - 05:00pm
Congress
Wed Jan 09, 2019

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.