Marketing
NEWS HIGHLIGHT

Do you need a .mobi site?
In the past few years, an increasing number of small and medium-sized businesses have designed mobile-specific versions of their websites as a means of capturing the smartphone consumer segment. Is this a good fit for your garden centre?
NEWS HIGHLIGHT

2011 is all about rewarding customers
A new report published Dec. 6 by trendwatching.com, a firm that tracks consumer trends, is predicting the top trend for 2011 is for companies to offer "random acts of kindness" to consumers. 
Garden centres are famous for being invisible. They often act under the misconception that the greenhouse or tables of plants out front tell customers what kind of business we are and customers will automatically come to us when they need something.
WEB EXCLUSIVE

The marketing secret for 2011
Marketing has gone through a revolution over the last few years. It seems as if every month a new idea hits the marketplace. Gone are the days when it was as simple as writing a newspaper advert and the job was done.
Oct. 8, 2010 - With all the social media tools out there, it’s hard to decide where you want to devote your time (besides to the all-consuming task of just running your garden centre) to help promote your business. Should you be on Facebook? Should you be tweeting on Twitter, networking on LinkedIn and posting videos on YouTube? How do you find time to do all of this?
WEB EXCLUSIVE

The power of the blog
With all the social media tools out there, it’s hard to decide where you want to devote your time. One web expert let us in on a little secret: it's all about the blog.
As we see the front end of the baby boomer generation retire with increasing frequency and generation X suddenly become far more important to the garden centre industry, there’s a tendency to shift our retailing approach to a younger demographic.
NEWS HIGHLIGHT

Retailers should cater more to ethnic shoppers

Over the next decade, up to 70 per cent of retail sales growth in Canada will likely come from “visible minorities,” according to a new report from CIBC World Markets.
There’s a not-so-subtle transformation going on with industry trade shows and conferences. Over the past few years, we’re seeing more talks on marketing and retailing.
And that’s a good trend.
 “(Military) the aspect of military operations that deals with the procurement, distribution, maintenance, and replacement of materiel and personnel.”1
Aug. 30, 2010 - The changes in retailing seem to be happening at a faster pass than ever. Keeping up can be a real challenge. A new word seems to be creeping into the retail vocabulary - shop centric.

  Our Aug/Sept 2010 profile, Potters Nurseries of
Surrey, B.C., operates four unique, full service
garden centres.
 

  Potters Nurseries uses an extensive advertising
campaign to promote and market its products
and services.  

  Check out these video clips of Potters humourous
and much-loved television commercials.  
Aug. 27, 2010 – Our Aug/Sept 2010 profile, Potters Nurseries of Surrey, B.C., operates four unique, full service garden centres and uses an extensive advertising campaign to promote and market its products and services.
VIDEO

A look at Potters Nurseries ad campaign

Our Aug/Sept 2010 profile, Potters Nurseries of Surrey, B.C., operates four unique, full service garden centres and uses an extensive advertising campaign to promote and market its products and services.
NEWS HIGHLIGHT

Grocery chain emulates farmers market

Loblaw Cos. Ltd. announced this week that it is "bringing the farmers market to Canadian neighbourhood grocery stores – all in one convenient location with bushels of variety."

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