Marketing
WEB EXCLUSIVE

Building sales is about building relationships
International retail expert John Stanley explains how establishing a great relationship with your customers can lead to higher sales.
NEWS HIGHLIGHT

Why Pinterest is a good fit for garden centres
Why should the green industry care about Pinterest, an online scrapbook that you share with your friends? Pinterest encourages users (primarily women) to share “all the beautiful things” they find on the web and this could lend itself well to plants and gardening. 
BOOKSTORE FEATURE

Marketing poinsettias just in time for the holidays

Who better to help you grow your poinsettia crops than the world's leader? The Paul Ecke Ranch, the world's largest poinsettia breeder, shares its expertise on how to grow and market the number 1 Christmas flower in The Ecke Poinsettia Manual.
NEWS HIGHLIGHT

Are you using social media? Tell CBC about it
Do you own or work for a small business that relies on social media to promote its business? CBCNews.ca is seeking contributors for a series of blog posts for Small Business Week, which runs Oct. 16 to 22.
I always appreciate innovation in our industry, and last fall Sheridan Nurseries made a great presentation on Christmas baskets and containers at their meeting in Toronto.
NEWS HIGHLIGHT

Ball launches new mixed container website

Visitors to the new Mixed Container Solutions web page from Ball Horticultural Company will see more than 70 mixed container recipes that have been creatively arranged by design and production experts from Ball.
NEWS HIGHLIGHT

Book encourages people to say it with flowers

The Language of Flowers by the American author Vanessa Diffenbaugh, is poised to do for the floral bouquet what Joanne Harris's 1999 book, Chocolat, did for cocoa when it is published this week.
June 30, 2011 - Some retailers wonder why signage is necessary when salespeople are on hand to serve customers and field questions. Retail expert John Stanley has the answer.
BOOKSTORE FEATURE

Growing and Selling
Fresh-Cut Herbs

This definitive guide for those looking to start or expand their own herb business focuses entirely on fresh-cut herbs for the grower who supplies restaurants or supermarkets, vends at farmers markets, or sells from their own retail space.
NEWS HIGHLIGHT

Business grows online with Internet shopping
Guylaine Lacroix is the owner of Quebec's first online store for garden annuals and continues to help run a Laval greenhouse operation that grows almost three million flower, herb and vegetable plants a year for Montreal-area nurseries.
In the 15 years I’ve been working inside the walls of independent retail garden centre stores, the one store development strategy that has been blatantly obvious is that all stores that successfully develop a retail operation first choose to separate retail from production
Almost all the plants currently being grown in Canada’s ornamental industry are imported from other countries.
Building trust with consumers shouldn’t be hard for farmers – surveys have found them to command the trust of more than 90 per cent of Canadians.
Jan. 26, 2011– Brand revitalization agency, Woodbine, has been selected by a group of flower bulb trading companies to develop and execute a marketing campaign to invigorate consumer demand for flowering bulbs throughout North America.
NEWS HIGHLIGHT

Silver Vase debuts world's first blue orchid
Silver Vase proudly introduces Blue Mystique, the world’s first blue orchid.

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

Poinsettia Open House
Tue Nov 20, 2018 @10:00am - 02:30pm
Farm Energy Workshop
Sat Nov 24, 2018
HortEast
Tue Nov 27, 2018
Great Lakes Expo 2018
Tue Dec 04, 2018 @ 8:00am - 05:00pm
Congress
Wed Jan 09, 2019

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.